It's only been three months since we moved to Lisbon. Since the day I arrived, I have been observing firsthand the endless flood of people on the streets, the tourist groups I encounter every step of the way, and the rhythm of the city. Although from the outside it seems that the tourism engine is running at full speed, the latest data shows that the wind has changed direction a bit in the middle of the business. There is a huge income of over 36 billion euros and the fact that tourism accounts for approximately 11.8% of the country's economy (GDP). The numbers are still at record levels, but that aggressive growth rate has given way to a calmer course. What Do the Numbers Tell Us? The share of tourism, which is the driving force of recovery after the pandemic, in growth is decreasing step by step. Data from the Institute of Statistics (INE) summarizes the situation very clearly: 2022: The contribution of tourism to economic growth is 3.6 points 2023: Contribution decreased to 1.2 points 2024: Contribution 0.4 points 2025: Contribution 0.3 points At first glance, the question "Is tourism collapsing?" The question may come to mind, but as someone who observes the field, I can say that this is not the case. As economic expert Miguel Andrade points out, it is necessary to distinguish two different phenomena here. Tourism is not declining; It's just that the relative weight of tourism in the total is stabilizing as the other wheels of the Portuguese economy are finally starting to gain momentum. Transition from Over-Dependence to Diversification We all know how risky it is to rely on just one sector. In a minor crisis or international recession, all wheels can come to a halt. This current slowdown is actually a serious opportunity for Portugal to place its economy on a healthier and more balanced basis. Of course, the ideal scenario is not a weakening of tourism. Tourism remains strong from Lisbon to the Algarve; but also the emergence of industry, technology companies and value-added exports. The Key to Financing the Future Taxes and revenues from tourism are used not only to save the day; It is essential to invest in technology, workforce quality and innovation. Tourism should not be a goal in itself, but a powerful lever that finances the overall development of the country. The real success will come when Portugal hosts millions of guests every year and no longer has to rely solely on their spending for its economic future and growth. Source: LUSA / Sapo Photo: Márcia Cachão / Open Media
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