The average house price in Portugal was €435,000.

I came across fresh data that should not be overlooked by those who follow the real estate market in Portugal closely. Imovirtual's July 2026 report is out and the figures once again clearly summarize the truth that we feel on the ground: House prices and rents do not stagnate in Portugal, but the color and direction of the market are changing seriously. Let's dive deeper into the announced data and see what it tells us from the field. ### Sales Market Figures: Increase Continues Across the Country The average listing price of houses for sale across Portugal reached **435,000 €**. This figure means an increase of 1.4% compared to last June and a 2.4% increase compared to July of last year (2025). The picture is no different on the rent side. The average rent across the country has increased to **€1,350**. Rents have increased by 3.8% compared to both the previous month and the same period last year. ### The Real Surprise is Not in the Big Cities, but in the Inner Regions The period of "Lisbon and Porto lead, the rest follow", which has been going on for years, has been replaced by a much more complex and regional dynamic. As Imovirtual's Marketing Manager Sylvia Bozzo emphasizes; The market continues to gain value, but this growth is now very unevenly distributed. Although large centers maintain their top spot in terms of prices, they signal saturation and stability. On the other hand, medium-sized cities and inner regions are booming: * **Lisbon:** Despite a slight decline of 4.8% per year, it is still the most expensive city in the country, with an average price of **€610,000**. * **Porto:** The average is around **399,000 €**, with a small increase of 1% monthly. * **Faro (Algarve):** With an annual increase of 8.8%, reaching an average of **587,250 €**, it solidified its position as the second most expensive region in the country, right behind Lisbon. So where do you think the record increases are taking place? With a massive increase of 36.8% year on year, **Bragança** ranks first! Of course, this jump from the base is not surprising, since its price is still in the € 130,000 range. Again, regions such as **Portalegre** (24.2% increase to 149,000 €), **Viseu** (17.1% increase to 250,000 €), **Coimbra** (15.4% increase to 300,000 €) and **Santarém** (12% increase to 280,000 €) perform well above the national average. When we look at it on a regional basis, the **Centro** region has become the most dynamic player in the sales market, increasing the average price to € 290,000 with a huge annual growth of 13.7%. ### Latest Situation in the Rental Market On the rental side, the Southern region (Algarve and its surroundings) stands out with a 10% increase both monthly and annually, bringing the average rent to **1,100 €**. While the Northern region increased by 12.5% ​​annually to an average of **900€**, the Central region remained calmer (3.9% increase) at **800€**. Notable points in city-based rents: * **Lisbon:** By far the most expensive rental market, with a monthly average of **€1,699**. However, there is a horizontal and stable trend compared to June. * **Faro:** Average rent increased by 16.3% annually to **€1,500**. * **Beja:** With a record annual rent increase of 25%, the average rent reached **750€**. ### What Does This Data Tell Us? If you are considering a real estate investment in Portugal or looking for a house for rent/sale, you can no longer make your analysis countrywide or just on the "Lisbon/Porto" axis. While big cities have reached a certain saturation point in terms of prices, inner regions and medium-sized cities are experiencing a serious explosion in demand due to infrastructure investments, remote working opportunities and relatively accessible prices. It seems that the cards are being redistributed in the Portuguese real estate market and those who read the local dynamics well will benefit.